Natalie Bowman
“In doing this project, I realized I am as uncomfortable in rainbow tulle as I am talking about tears. That being said, Tulle and Tears is a perfect encapsulation of being a mother. It’s rainbows and happiness as often as it is tantrums and fits.”
💜NATALIE BOWMAN
🧡LOCATION: TACOMA, WASHINGTON
💛PHOTO BY: @JAQUILYNSHUMATE
🖤BLACK ”TEARS” ITEM: SHIRT/LEGGINGS
💙SKIRT BY @INDIETRUE_CLOTHING
💚FOLLOW @TEARSANDTULLE
🎤IN NATALIE’S WORDS...
In doing this project, I realized I am as uncomfortable in rainbow tulle as I am talking about tears. That being said, Tulle and Tears is a perfect encapsulation of being a mother. It’s rainbows and happiness as often as it is tantrums and fits.
As someone who did not have a great mother, my purpose in life is to show my daughters and son all the love and attention I can. I understand how impactful all these childhood moments are: attending a class party, having a play date, a note in a lunchbox - even being part of a photo shoot. It all matters.
Having a high-pressure corporate career while also owning a small business with my husband means I have to make trade offs but I hope my children never feel like they weren’t always the priority. They are the reason I work as hard as I do, and they are the reason I celebrate each day.
About Natalie…
Natalie Bowman (@missbeaux) is a brand boss, community champion and all-around professional powerhouse. Her career experience spans tech, media, automotive, fashion & travel. She currently serves as the Managing Director of Marketing & Advertising for Alaska Airlines. Prior to landing at Alaska, she was the Vice President of Media & Advertising at Neiman Marcus. She is a recognized expert in brand, digital and social marketing. She’s been named an Ad Age Digital Trailblazer and Rising Brand Star, a MAKERS Women Awardee and one of Brand Innovators top 100 Women to Watch.
Natalie is justifiably obsessed with florals, brunch and gift wrap. So much so, she and her husband Jake recently acquired the Oh Happy Day Party Shop and are now online shopkeepers. Natalie serves on the Board of Trustees for the Washington State Historical Society, the Hawaiʻi Convention & Tourism Advisory Board and is a former President and Board Member of the Junior League of Seattle. Originally from Texas, she earned a business degree from the University of Texas at Austin. Natalie currently lives in a 120-year-old home in Tacoma, Washington, with Jake, three tenacious littles and a cat named Burt Reynolds.